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Caprice lingerie range to hit Bhs

Caprice's range hoping to "sex up" Bhs
Caprice's range hoping to "sex up" Bhs

Caprice's lingerie range is set to hit high street store Bhs.

Philip Green, who owns the Arcadia Group, chose to sell Caprice's underwear range in Bhs in a bid to "sex up" the chain, reports the Vogue website.

Caprice told the Daily Express: "They are refurbishing the Bhs stores and trying to sex them up and attract a younger market so they called me as they wanted to bring my brand in. It was nice actually for them to contact me as normally it's me stalking people and trying to get them to stock my range."

The model's collection will arrive in store in West London today, and if it is successful it will be sold in all other outlets.

Caprice hopes that the venture will be successful, despite admitting to losses in the past: "I lost a lot of money. I didn't get any loans for the business so all the money in it is mine and so are all the risks. Luckily things are looking up."

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