Amber Le Bon has been announced as the new ambassador of the Pantene Pro-V Volume and Body Collection.
The model, who is the daughter of Duran Duran singer Simon and supermodel Yasmin, has her hair transformed into a variety of voluminous styles for the photoshoot.
Renowned hair stylist Sam McKnight transformed her long, straight hair, taking inspiration from the 80s.
Le Bon said of the Pantene range: “Having healthy looking hair is the most important thing to me, because my hair is so long, Pantene Pro-V products are essential. I use the Volume & Body shampoo and conditioner to always ensure my hair is in great condition and the mousse to create body and push the volume in my hairstyles to the max."