Lily Cole could reportedly be dropped from the next ad campaign for Rimmel.
Reports say that the brand want more American stars to front its ad campaigns, which could lead to Cole being dropped from the line-up.
A source told The Daily Mail: "Lily is unlikely to have her contract renewal. Rimmel want to appeal to US audiences and are planning to launch their new faces soon."
Actress Zooey Deschanel, singer Solange Knowles and models Coco Rocha and Georgia May Jagger have recently been announced as faces for the brand.
Cole recently talked about her desire to move away from modelling so she can dedicate more time to her acting career.
