Alexa Chung has just been revealed as the face of Pepe Jeans London for spring 2010.
The TV presenter and trendsetter started her career as a model, and has recently starred in campaigns for DKNY and New Look.
Chung joins an illustrious list of celebrities who have fronted ad campaigns for Pepe Jeans, including Kate Moss, Sienna Miller and Natalia Vodianova.
The photos were shot be fashion photographer Tom Munro, and sees Chung strike a pose alongside male models Tom Guinness and Boyd Holbroo, styled in Pepe denim and slouchy check shirts.
