Style Tonic is the brainchild of Dubliner Michelle Jones, who set up the site to cater to fashion savvy Irish women.
The site features items from the Ireland's leading fashion retailers, with the clothing split into easy to navigate categories.
Although you can not yet buy clothes from the site, this feature will be coming soon.
It is a portal to the country’s foremost fashion boutiques and features the latest clothing from, amongst others, John Rocha, Preen, Philip Treacy and McQ by Alexander McQueen.
The stylish site gives shoppers the chance to check out the latest trends, read editorial features, take a look at photoshoots and look at their online magazine.
There are also great giveaways, competitions and TonicTalk, a style forum, all of which make this a wonderful service for those looking for style advice.