Alesha Dixon yesterday launched her new range of jewellery in London.
The pop-star and 'Strictly Come Dancing' judge has designed a range of jewellery called Evoke that comprises four distinctive collections of items.
The Street Sparkle collection has monochrome jet and clear crystal jewellery whereas the Crystal Swirl collection features a feminine edge with pink colours and cocktail rings.
The Ethnic range includes tribal shapes and gold and clear crystals while the Music range has embellished earrings and pendants in musical note shapes.
Alesha's range will not be officially available until January 2010, however it can now be seen and bought on GemsTV.co.uk.