Not content with releasing a new album in a few weeks, Westlife have also created a new signature perfume.
The boys will join a slew of celebrities - including Britney Spears, Coleen Rooney and, er, Peter Andre - who have their own bottled scent. Westlife claim the fragrance, which is simply called 'X', is a response to the constant clamour from fans asking them what their favourite scents were.
Business experts are already predicting that the fragrance will be a huge success, as celebrity endorsed perfumes generally appeal to teenagers and women in their 20s - who happen to make up a large proportion of Westlife's fanbase.
Nicky Byrne described the scent as a mix of floral and fruit, particularly lemon, and it's not one the boys will be wearing themselves as it's distinctly feminine.
"Our fan base is predominantly female," explained Nicky, though he didn't add that they are also largely under the age of 10.
Mark Feehily stressed that it was "not just something we signed up to" and they all had a hand in the packaging and customising of the product.
The scent also has the approval of the bands WAGs, "and our mums," said Shane.
