Sales of the 1950s pointy bra made popular by Hollywood stars Marilyn Monroe and Jane Russell are on the up. Originally designed by aircraft designer-turned movie mogul Howard Hughes, the conical bra was developed to make the most of actresses' assets.
And now a slew of fashion designers are bringing the retro look back into fashion, with the likes of Louise Goldin and Jean Paul Gaultier all showcasing the pointy styles in their recent runway shows,
Women all over Britain and Ireland are ditching their padded bras to embrace the style after John Lewis revealed that sales of point bras are up by 33 per cent compared to the same time last year.
The department store has seen a remarkable surge in the sales of the Triumph Doreen White, which is selling a third more than it did the same time last year.
Its conical best-seller, the Fantastic Belle, is selling 10 per cent more last week then the previous week. Sales of the Triumph Doreen Powder are also up by 7 per cent in the last year as women opt for something a little more seductive.
"Sales have shown that women are no longer hiding their breasts under minimiser bras but embracing their assets and using them to their advantage," Helen Spencer, John Lewis' head buyer of Lingerie told The Daily Mail.
"Conical bras have 48 technological components to help create that 1950s silhouette. Channel your inner 1950s starlet and get the Jane Russell look with a lightweight cashmere jumper teamed with a pencil skirt and killer heels to get the look," she added.
Eleri Lynn, the Curator of Fashion at the V&A Museum, and author of Fashion in Detail: Underwear, told the Daily Mail: "Pointed bras first stepped into the spotlight in the 1950s after the austerity of the Second World War.
"Women sought overt femininity and glamour embodied by Hollywood starlets such as Jane Russell and Marilyn Monroe. Several decades later, style pioneer Madonna brought the look back into fashion in the form of the cone shaped bra designed by Jean Paul Gaultier, and inspired by 1950s underwear.
"It was worn during her Blonde Ambition tour, following the Wall Street Crash of 1987 and the resulting recession of the late 1980s."
So come on girls... make the most of your assets. A spot of Hollywood glamour might just cheer everyone up.
