Renowned fashion photographer Rankin has teamed up with the charity Sightsavers to launch a campaign to raise awareness for blind women worldwide.
Sightsavers reports that there are 20 million needlessly blind women worldwide, and for less than the average cost of a tube of mascara, they are able to provide simple surgery to restore a women's sight.
Rankin took a series of portrait photographs which were designed to highlight the cause. Of the campaign he said:
"I can't imagine what it must be like to be blind and I can't even begin to comprehend the distress it causes. What is most upsetting is that so much is treatable, and people suffer unnecessarily. With so many women affected by blindness, the work of Sightsavers is of vital importance. They are reaching people who often have no access to help, and taking the inequality out of treatment."
The campaign was launched today, Thursday 8th October, to coincide with World Sight Day.
To learn more about the charity and to find out how to donate, visit www.sightsavers.org
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