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Peaches Geldof models for Ultimo

Peaches models Miss Ultimo underwear in a 1950s style shoot
Peaches models Miss Ultimo underwear in a 1950s style shoot

Peaches Geldof has unveiled her latest 1950s-style ads for Ultimo. She has once again stripped down to her skimpies for the lingerie labels younger line, Miss Ultimo.

In the vampish photo shoot she is photographed in a bowling alley, giving the shoot a kitch 50’s feel. However, judging by her many tattoos, you can tell that the 20-year-old is no shrinking violet.

Peaches is seen wearing a selection of brightly coloured bras and knickers teamed with stockings and high heels.

Peaches said: “I love the stylish yet sexy 50s feel of the whole collection. It appeals to a girl who can mix and match her underwear, to make undressing as fun as dressing. I like the different colours and styles. It’s sexy, but also kitsch and playful. Most of all, it’s comfortable and fits well.”

The Geldof girl who also launched a capsule collection with PPQ last year continues her affinity with fashion by becoming the latest muse for Biba. Although we are yet to discover what her role as muse will involve, the Mirror reports that the socialite is over the moon at being chosen

Peaches, who are the brand’s 2009 muse, said: “Biba is where the foundations of the liberated woman’s choice of clothing were laid. It’s a seminal label and one that is referenced time and time again with modern trends.”

Barbara Hulanicki, who has designed her own range of clothes for British high street store Topshop, has been credited with fusing designer and high street fashion.

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