Lancome have reinvented their best-selling 2004 mascara Hypnose, with this August's release Hypnose Drama.
The main difference with this mascara is the shape of the oversized brush, which is designed to give lashes more show-stopping impact.
The brush is gently S-shaped, which hugs lashes easily; coating even short lashes effortlessly.
The ink-black formula has a high wax concentration, which means that building up volume is easy to achieve.
Even after a few strokes my eyelashes looks longer and thicker - so for someone who is looking for dramatic lashes this is a good investment.
Available from Lancome counters from August 1st 2009, RRP €25.50.