RTÉ Business reporter, Adam Maguire, joined Florence in the news2day studio for an Easter egg-onomics lesson.
Adam says that it's not your imagination – Easter eggs are definitely getting smaller.
Like most confectionary - and really lots of other grocery items – chocolate has been hit badly by inflation. But also shrinkflation and, many people believe, skimpflation too.
Press play up top to watch his news2day Explainer report!
People by now are all too familiar with inflation – where prices rise. Shrinkflation is kind of its sneaky cousin. What it refers to is the practice of making the product itself smaller while keeping the price the same.
Skimpflation is when a company may reduce the quality of their products by doing things like swapping out ingredients, but still charging the same price.
Read Adam's report on the main RTÉ News website here!
Go to rte.ie/news2day for more content from the show - including an archive!
Watch news2day weekdays during the school term at 4.20pm on RTÉ2 and RTÉ Player.
