2004 – Epic/Sony – 48 minutes
Lopez wisely selected 'Get Right' as her opening single from this album. Full of big beats, trumpet blasts and instant groove, you just can't stop yourself singing along. Maybe it's the fact that this infectious dance track comes first that makes the rest of the album feel like such a letdown, but whatever the reason, 'Rebirth' goes steadily downhill from there on in, picking up considerable pace along the way.
On 'Whatever You Wanna Do' Lopez exposes a high-pitched style that very quickly gets exasperating. As you progress through the album with tracks like 'Cherry Pie', you feel like Lopez should be on a karaoke stage, as the drums and claps drag the song along. Maybe the main downfall of 'Rebirth' lies in Lopez's failure to challenge herself. Most of the tracks, with the exception of 'Get Right', stick to a similar formula, one which was never strikingly impressive to start with.
Thinking back to tracks like 'Love Don't Cost a Thing', 'If You Had My Love' and even 'Waiting for Tonight', there was an exciting vibe to Lopez's work. She sounded like she was enjoying the music she was producing. 'Rebirth' feels like an album for the sake of an album.
There's no question Lopez can sing (certainly better than she can act) but as you listen to this album you have to wonder if her talents could be better channelled. The choice of material for this album was probably the main pitfall. When hailing your work as a rebirth you set the bar, raising people's expectations, and in return they generally expect that rebirth to be a positive thing, a change of direction that will inspire.
If this is her idea of a rebirth, perhaps it's time J-Lo started thinking of being born again.
Tracklisting: Get Right – Step Into My World – Hold You Down (featuring Fat Joe) – Whatever You Wanna Do – Cherry Pie – I Got U – Still Around – Ryde or Die – I, Love – He'll Be Back – (Can't Believe) This Is Me – Get Right (featuring Fabolous)