The BBC has revealed the line-up for the first full-length series of The Celebrity Apprentice, with "12 well-known names taking on Lord Sugar's ultimate business challenge" on BBC One.
Taking part in the six-episode series are: singer and songwriter Alexandra Burke, actor Danny Miller, presenter Gethin Jones, dancer and presenter Jordan Banjo, and journalist Kay Burley.
Actress and online personality Maddie Grace Jepson, presenter, podcaster, and content creator Max Balegde, Gladiator Sheli McCoy, UK garage star DJ Spoony, TV and BBC Radio 2 presenter Richie Anderson, comedian, writer, and actor Laura Smyth, and television personality Toni Laites complete the line-up.
"Competing for the chance to win a £100,000 donation to a charity of their choice, they will each be hoping to prove their business acumen and ultimately be crowned The Celebrity Apprentice winner," said the BBC.
For the spin-off show, fans have been told "the boardroom will relocate to a London City skyscraper, providing a distinctive new setting for Lord Sugar's final deliberations".
"We've not done anything like this before, and it'll be entertaining to see these 12 celebrities being put through six weeks of some brilliant business challenges," said the boss.
"But just because they're celebrities, it doesn't mean they're going to get an easy ride, especially when there's £100,000 at stake for their chosen charity."
A start date for The Celebrity Apprentice has yet to be announced.
