Wexford entrepreneur Maura Rath is among the contestants on the new series of BBC One's The Apprentice, which begins next week.
Guess who's back... 👀👔 Watch brand-new #TheApprentice on #iPlayer and #BBCOne from 1 Feb at 9pm @Lord_Sugar @karren_brady @TC_MBE pic.twitter.com/XXUV3rlkyI
— The Apprentice (@bbcapprentice) January 17, 2024
As the hopefuls were announced for the new season, the BBC said: "Yoga teacher Maura's business is rooted in the promotion of her clients' well-being in a way that makes business boom."
The Killenagh woman is hoping to expand her business with the help of investment from The Apprentice boss Alan Sugar.
When asked by the BBC for her "biggest business success to date", Rath replied: "I hear back that my business brings some people a little bubble of self-love, it helps some people with that winter dread, and people move stronger and more freely than before."
On the subject of her "biggest business fail", she said: "My biggest lesson was buying into the hype and the sales pitch of a custom app, which was an expensive experiment and wasn't the best experience for me or my customers. All this learning was poured into my new mobile-friendly website, which is working great!"
Rath told the BBC that she "swims in the Irish Sea all year round come rain, hail or snow".
"I am obsessed with sea swimming and cold-water dipping and actually prefer the colder months," she added.
Rath concluded that she deserves Sugar's investment "because my business promotes positivity and well-being, in a profitable and scalable way, with five income streams".
The new series of The Apprentice begins on BBC One on Thursday 1 February at 9:00pm.
