Taylor Swift watched her rumoured beau, Travis Kelce of the Kansas City Chiefs, play against the New York Jets, alongside her famous friends including Blake Lively, Ryan Reynolds and Hugh Jackman.
Swift was just a spectator at New Jersey's MetLife Stadium on Sunday having previously performed three sold-out concerts in May for more than 217,000 fans, as the defending NFLS champion Chiefs eked out a 23 - 20 victory.
Swift's attendance at the Chiefs' last two games - last week, she joined Kelce's mom, Donna, in Missouri to watch the Chiefs beat the Bears - has sent the National Football League's ticket sales and television viewership soaring in the US.
NBC's cameras did not show Swift quite as often as last week's broadcast did, but viewers got plenty of glimpses of her high above the field in a luxury suite.
Sunday Night Football is already the country's most-watched primetime show, but anticipation for Sunday's game reached a fever pitch as Swift's cultlike fanbase, known as "Swifties," eagerly awaited her appearance.
Jets ticket sales for their game against the Chiefs soared, with sales in a single day more than doubling the previous record for this season, according to StubHub, a ticket resale platform. Sunday's game was the second-highest-selling game of the NFL season after the season opener, Stubhub said.
Swift, 33, has sold out football stadiums across the United States over the last several months as she embarked on the domestic leg of her international, record-breaking Eras Tour.
Swift and Kelce have played coy on the nature of their relationship. Kelce spoke briefly about Swift this week when his brother, Jason, who plays for the Philadelphia Eagles, jokingly asked him on their podcast: "How's it feel that Taylor Swift has finally put you on the map?"
"Shout out to Taylor for coming through and seeing me rock the stage," said Kelce, who described her as looking "amazing" and dubbed Swift's enthusiasm during the game and the excitement of Chiefs fans at seeing her there as "absolutely hysterical."
Source: Reuters
