TV presenter Alison Hammond appears for the first time as host in The Great British Bake Off tent in a new Channel 4 teaser for the show's September return.
The playful animated film follows a group of sweet ingredients embarking on a journey to the renowned Bake Off tent to achieve their dream of becoming part of the chocolate and raspberry cake seen on the show's opening titles.
This Morning presenter Hammond appears in a red and black floral dress alongside returning co-host and comedian Noel Fielding, wearing a cowboy hat and a yellow sad-face shirt, to devour the cake.
Returning judges Prue Leith, sporting her signature bright ensemble, and Paul Hollywood also feature in the trailer, where they are seen tucking into a slice of the cake
The clip, set to Belinda Carlisle's Heaven Is a Place on Earth, is the first time Hammond has been seen in her new role on the popular baking show after it was announced she would be replacing comedian Matt Lucas.
New series. New bakers. New host.
— British Bake Off (@BritishBakeOff) August 30, 2023
Join Paul, Prue, Noel and Alison in the Tent of Dreams as The Great British Bake Off returns to our screens. Coming soon to @Channel4. #GBBO pic.twitter.com/4b0izufVJs
In December, Lucas announced he was stepping down from his role on the show, as he could no longer commit to the programme's schedule alongside his other projects.
Hammond, who is up for Best TV Presenter prize at the UK's National Television Awards (NTAs), is known for her larger-than-life personality and interviewing style, having been a presenter on ITV's This Morning since 2002.
Prior to the role, she competed in the third series of Big Brother and has since gone on to appear in multiple reality shows including I'm a Celebrity... Get Me Out of Here!, Celebrity Coach Trip, Strictly Come Dancing, and Celebrity MasterChef.
She also appeared alongside actor Richard E Grant to host the BAFTAs this year.
Following Bake Off's move to Channel 4 from the BBC in 2017, Fielding and Sandi Toksvig took over as presenters from Sue Perkins and Mel Giedroyc.
Toksvig announced her departure from the show in 2020 and was later replaced by Lucas, who co-hosted the last three series.
In 2020, Hammond appeared on an episode of Celebrity Bake Off, in which she momentarily became confused about the whereabouts of an oven door.
The trailer for the upcoming series will air on Channel 4 at 6:58pm on Wednesday and it will also feature as a roadblock across the broadcaster's network at 9pm.
A premiere date for the new series is yet to be announced.
Source: Press Association
