The CEO of Disney has said that its streaming service, Disney+, is priorisiting finding ways to convert password-borrowing users into paying customers.
Speaking at Disney's quarterly earnings call on 9 August, company boss Bob Iger said it was a "priority" and that, "In calendar 2024, we're going to get at this issue."
He continued, "We are actively exploring ways to address account sharing and the best options for paying subscribers to share their accounts with friends and family.
"Later this year, we will begin to update our subscriber agreements with additional terms on our sharing policies, and we will roll out tactics to drive monetization sometime in 2024."
Fellow streaming giant Netflix rolled out changes in May to their password-sharing policies. Their new "paid-sharing programme" was launched in more than 100 countries, including Ireland.
It aimed to push password-borrowers to get their own account, or having customers add non-household users as an "extra member" for an increased monthly fee.
The new rules appear to be working for Netflix, as double the amount of new subscribers signed up for the service in the second quarter of this year than was forecast.
Disney+ has an estimated 150 million subscribers worldwide, while Netflix has approximately 240 million.
