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Kim Kardashian faces imposter syndrome despite business success

Kim Kardashian - "I think that's part of what keeps me going"
Kim Kardashian - "I think that's part of what keeps me going"

Kim Kardashian has said that she still has imposter syndrome despite the global success of her multi-million-dollar shapewear business.

The reality star, 42, said that her brand, Skims, which was founded in 2019, has exceeded "everything that I ever imagined".

Kardashian stars on the cover of Time Magazine's 100 Most Influential Companies of 2023 issue.

Speaking to the US publication, she discussed her business, which she co-founded with its chief executive Jens Grede and his wife Emma.

Skims has said that it made $500 million in 2022, 25% more than projected and 80% more than it made in 2021.

"Obviously, you have big hopes, but this definitely exceeded everything that I ever imagined," Kardashian told Time.

"I still have, like, impostor syndrome or whatever, but I think that's part of what keeps me going."

Known for starring in campaigns with her children, Kardashian said that she had not yet figured out how to incorporate them into her own business.

A recent get-together between the rapper Ice Spice and Kardashian's nine-year-old daughter North led to Ice Spice starring in a Skims campaign - but also a complaint from Kardashian's former husband Kanye West after North and Ice Spice appeared in a TikTok video together singing explicit rap lyrics.

"As soon as I saw the words, I was like, 'Oh no, we're taking this down'," said Kardashian.

"I saw on the internet, [saying] 'Kanye was right', and maybe he was in that instance.

"But [North] loves making slime videos and doing her little hair tutorials, and I will fight for her to be creative."

The full interview with Kim Kardashian can be found online and in Time's 100 Most Influential Companies of 2023 issue.

Source: Press Association

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