The slogan for this year's Eurovision Song Contest, to be held in Liverpool, will be 'United By Music', it has been revealed.
Alongside the slogan, artwork showing hearts beating together in the colours of the Ukrainian and UK flags was also unveiled by the BBC.
🇬🇧🇺🇦💛 #Eurovision2023 pic.twitter.com/TwywhgmGvj
— Eurovision Song Contest (@Eurovision) January 31, 2023
Last year, Ukraine won the contest with Kalush Orchestra but was deemed unable to host this year's event because of the Russian invasion.
As the UK came second at the contest with singer Sam Ryder, it took over the responsibility for organising the event before Liverpool was revealed as the host city.
The BBC said the new slogan "reflects the very origins of the contest, developed to bring Europe closer together through a shared TV experience across different countries".
We are all United By Music 💛 #Eurovision2023 pic.twitter.com/HIGWOFZFP6
— Eurovision Song Contest (@Eurovision) January 31, 2023
As a "nod" to the city's rich musical heritage and iron street signs, the corporation added, the typeface Penny Lane has been used in the branding.
The Beatles, formed in Liverpool, released the song of the same name, Penny Lane, in 1967.
The new branding is a partnership between the UK's Superunion agency and Ukraine's creative studio Starlight Creative.
Martin Green, managing director of the Eurovision Song Contest 2023 at the BBC said: "The 2023 Eurovision Song Contest will be a truly special event and the creative look is a big part of creating that magic.
"This year's identity sums up perfectly the amazing partnerships across the contest and more importantly the power of music to bring people together across the world."
The Semi-Final Allocation Draw takes place this evening live from Liverpool 💫
— Eurovision Song Contest (@Eurovision) January 31, 2023
Here's the pots that each country will be drawn from 👀
Find out how it all works here: https://t.co/7A7oLPIFjM pic.twitter.com/uMybmbUz31
Olena Martynova, CEO of Starlight Creative said: "Creativity and music both have the power to unite and inspire.
"We are so proud to be part of the creative concept for such an important musical event when more than ever, we need to come together as a global community.
"For Starlight, it is an opportunity to represent Ukraine on an international stage, showcase our creative and musical ability, and create something that honours our strength and the power of unity."
St George's Hall and the Liverpool sign at Liverpool ONE is using the branding already before it is rolled out across the city from April.
The new branding will also be used during the Eurovision's handover and allocation draw programme, hosted by Rylan Clark and AJ Odudu, on BBC Two and BBC iPlayer tonight at 7pm.
The 11,000-capacity M&S Bank Arena on Liverpool's waterfront will host the song contest in May.
Source: Press Association
