Director James Cameron has said the Avatar franchise could be "done in three months" if the sequel isn't a success.
The 68-year-old filmmaker is set to release the eagerly-awaited follow-up to 2009's outing called Avatar: The Way of Water next month but worries the movie may not be a hit as "we're in a different world now".
Speaking to Total Film magazine, he said: "The market could be telling us we're done in three months, or we might be semi-done, meaning, 'OK, let’s complete the story within movie three, and not go on endlessly,' if it’s just not profitable.
"We’re in a different world now than we were when I wrote this stuff, even.
"It’s the one-two punch – the pandemic and streaming. Or, conversely, maybe we’ll remind people what going to the theatre is all about. This film definitely does that. The question is, 'How many people give a s*** now?' "
Cameron admits the franchise has been "hideously expensive" to create but vows the upcoming film will deliver "three hours of a pretty much insane experience".
"There are a couple of things that I took out [of The Way of Water] that I want to shoehorn into movie three, hopefully.
"These are hideously expensive movies. It was a sketchy business case before the pandemic to make a movie that cost this much.
"At this point, we just have to play it out to see what happens. But what I know right now is: we're delivering three hours of a pretty much insane experience."
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