The new James Bond movie No Time to Die receives its world premiere at the Royal Albert Hall in London tonight.
Producers Michael G. Wilson, Barbara Broccoli, and director Cary Joji Fukunaga joined Daniel Craig on the red carpet to celebrate his fifth and final outing as James Bond.
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An Irish premiere also took place in Dublin, attended by an invited audience including healthcare workers who worked during the Covid-19 pandemic.
The release of the film, which is the 25th outing for the British agent, is seen as a hugely positive move for the cinema industry, as No Time to Die was the first major release to be postponed when cinemas were forced to close early last year.
Some movies were then released on streaming services, or given a dual streaming and theatre release, but No Time To Die is going straight to the big screen.
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Mark Anderson of the Omniplex Cinema group says the release of the film will be a hugely emotional time for cinema owners and cinema-goers alike.
Omniplex will be showing the film in 120 screens north and south of the border, with three shows a day in each screen.
Cinemas are currently permitted to operate at 60% capacity for vaccinated moviegoers, which Anderson says means a "decent" box office return can be achieved.
It's planned that remaining Covid-19 restrictions will be eased from October 22nd, and a raft of new big budget cinema releases are planned for the coming months including Dune, Ghostbusters: Afterlife, and Spiderman - No Way Home.
But for cinema fans and cinema operators alike, Bond is seen as a significant step towards a big screen recovery, and an indication that for the cinema industry, this is no time to die.
