On the night Ant and Dec won the best TV presenter prize at the UK's National Television Awards for a 20th consecutive time, the pair unveiled a new game show with a "limitless" jackpot.
The TV duo of Ant McPartlin and Declan Donnelly say that the show includes the world's first-ever "limitless" jackpot and a money ladder that "never ever ends".
Ant & Dec's Limitless Win will air on ITV and taking to Instagram on Thursday the TV stars shared a picture of themselves in a meeting while posing in front of a board which read: "Ant & Dec's Limitless Win" followed by a to-do list.
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"Casual thinking poses… poised to launch a top secret, VERY special something rather soon… Oh wait! We forgot to clean the whiteboard," they said in a caption accompanying the post.
"We should probably just tell you now then!! So, SO excited to be bringing you a ground-breaking, brand new TV format, featuring the world's first ever LIMITLESS jackpot and a money ladder that never... ever... ends!
