Dragons' Den star Sara Davies is the sixth and latest celebrity contestant to be announced for the upcoming new run of Strictly Come Dancing.
The 37-year-old entrepreneur and TV star will join the already revealed line-up of TV presenter AJ Odudu, Peep Show’s Robert Webb and McFly star Tom Fletcher.
CBBC host Rhys Stephenson and former Bake Off winner John Whaite will also be taking to the dance floor in the BBC One show, with Whaite set to compete as part of the show’s first all-male pairing.
Performing on #Strictly is her major investment for 2021. Dragon Sara Davies is making the jump from the Den to the dancefloor! ✨ @SaraDaviesCC 👉https://t.co/zN1IRCgWfW pic.twitter.com/PRtaRwbu78
— BBC Strictly ✨ (@bbcstrictly) August 9, 2021
She said: "My mam and dad are going to be so excited.
"I’m really nervous because so far the producers keep asking me if I can dance.
"Truth be told, I haven’t got a clue!
"I’ve not danced since I did ballet lessons when I was little.
"The business world has taught me that tenacity, drive and determination deliver results, I hope that I can bring that to the dancefloor.
"And I’m excited to see the impact of all those hours of training on my mum tum!"
Davies is the founder of global company Crafter’s Companion, which specialises in craft tools.
She founded the company while she was a student at university in 2005 and it now employs almost 250 people worldwide.
She joined the cast of Dragons’ Den, where entrepreneurs get three minutes to pitch their business ideas to tycoons willing to invest their own money, in 2019, replacing Jenny Campbell.
She is the show’s youngest ever investor.
