Fashion guru Gok Wan will host a new daytime show on ITV called Bling, which will focus on jewellery.
The 20-episode series will be set in the 'Bling' jewellery store and will follow customers who are looking for a new item or who wish to have one of their own treasured possessions repaired.
"Jewellery can mean so much more than simply being just an accessory," said Wan, who has previously fronted Channel 4 show How To Look Good Naked.
"And figurines, timepieces and delicate heirlooms often carry a special significance. I can't wait to see some beautiful bling and delve into the stories that really make it sparkle."
Producer Matt Floyd added: "Coming out of lockdown, Brits will be desperate to get out and get their bling on; whether it's bedazzling an old party dress, fixing a favourite bracelet, or selling an unwanted watch for some extra cash.
"That's why Gok's one-stop shop for all things Bling is the perfect opportunity to get the nation shining."
The show, which is expected to air on ITV later this year, is currently casting for participants.
