Pink Floyd's Roger Waters has said he turned down an offer of a "huge, huge amount of money" to let Facebook use one of the band’s best-known songs in an advertising campaign.
Rogers, a founding member of the band, said Facebook asked to use 1979’s Another Brick in the Wall, Part 2 for an Instagram ad.
"It arrived this morning, with an offer for a huge, huge amount of money," Waters said at a recent event in support of Julian Assange. "And the answer is, 'F*** you. No f****** way,'" Rolling Stone magazine has reported.
He added: "I only mention that because this is an insidious movement of them to take over absolutely everything. I will not be a party to this bull****, [Mark] Zuckerberg."
Pink Floyd have always refused to allow their music to be used for any advertisements that weren't for a "good cause."
Waters read a letter from Facebook at the Assange event, quoting, "We feel that the core sentiment of this song is still so prevalent and so necessary today, which speaks to how timeless the work is."
Waters went on to claim that the tech giant, which has come under a barrage of criticism from users and governments over issues of tax, privacy and censorship, wanted to "make Facebook and Instagram more powerful than it already is...so that it can continue to censor all of us in this room and prevent this story about Julian Assange getting out into the general public so the general public can go, 'What? No. No More.'"
The singer also rounded on Zuckerberg by referencing FaceMash, an app created before Facebook to rate the appearance of women at Zuckerberg's old college, Harvard.
"How did this little p**** who started out as 'she's pretty, we'll give her a four out of five,' how did we give him any power?" Waters asked. "And yet here he is, one of the most powerful idiots in the world."