US car manufacturer Jeep have pulled their new ad with Bruce Springsteen after news broke that he was arrested for driving while intoxicated late last year.
The singer was arrested last November 14th on a DWI (Driving While Intoxicated) charge in the Gateway National Recreation Area in New Jersey.
Springsteen was charged with driving while intoxicated, reckless driving, and consuming alcohol in a closed area.
A spokesperson for the park told the New York Times that the 71-year-old musician "was cooperative throughout the process."
The Middle. pic.twitter.com/dbsgWV35i0— Bruce Springsteen (@springsteen) February 8, 2021
Springsteen, a native of New Jersey, lives with his family on a 400-acre horse farm in Colts Neck, about 18 miles from the 27,000-acre park where he was arrested. has yet to comment on the incident.
In a statement Jeep said they have now pulled their ad for "The Middle", which debuted during an ad break for last Sunday's Super Bowl, and sees Springsteen making a call for unity in the face of recent upheaval and polarisation in the US.
"It would be inappropriate for us to comment on the details of a matter we have only read about, and we cannot substantiate," the company said.
"But it’s also right that we pause our Big Game commercial until the actual facts can be established. Its message of community and unity is as relevant as ever. As is the message that drinking and driving can never be condoned."
Springsteen has always refused to endorse products and appear in ads and the Jeep ad was his first ever foray into the area.