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Taylor Swift in trade mark row with theme park over her album name Evermore

Taylor Swift
Taylor Swift

A theme park in the US called Evermore is suing Taylor Swift for trade mark infringement after she called her album the same name as the Utah tourist attraction.

The owners of Evermore Park, a venue in Pleasant Grove, Utah, allege the pop superstar's album, which arrived in December, has led to confusion over whether it is linked to the attraction.

They say they own the trade mark to the name and it was violated when Swift started selling merchandise related to her album.

In the case, lodged in a US District Court in Utah, the theme park’s owners claim they have spent millions of dollars on the attraction, which opened in 2018.

They say in the week following the release of Swift’s album their website traffic "experienced a dramatic departure from typical levels".

In a December letter from the Evermore park’s legal team to Swift, lawyers said they are "open to discussing reasonable terms for your discontinuation" of the trade mark.

The lawsuit is seeking millions of dollars in damages.

Swift lawyers have said that "there is no basis" for the claim, saying the claim is "frivolous and irresponsible."

The letter states: "Moreover, your client has suffered no damages whatsoever and, in fact, has openly stated that Ms Swift’s album release creates a 'marketing opportunity’ for your client’s troubled theme park."

Evermore was released on December 11 and was Swift’s second album to arrive with little warning during lockdown.

Like its sister album, folklore, the folk-pop record was a huge critical and commercial success, topping the charts around the world including in the UK and US.

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