Vogue Williams' husband - reality TV star Spencer Matthews - has opened up on his decision to go sober and lose weight.
The former Made In Chelsea star has worked with Men's Health for the magazine's 10-week fitness plan, showing off his toned torso after losing 20lbs.
The 32-year-old had previously gone teetotal and said drinking was taking a toll on his health.
He said: "It's interesting because you're making a positive life choice, but everyone else disagrees. If you go to the gym, people consider it a good thing. But if you go sober, they brand you as boring.
"Alcohol played a big part in my teens and twenties. I had jobs in the City, where drinking was very much encouraged. It was taking a toll on my body and my work life.
"I was blaming others for my shortcomings. I realised I'd never live up to my potential if I continued to allow alcohol to be a hurdle."
Matthews worked with a personal trainer and stuck to a strict nutrition plan to cut body fat and drop from a 38-inch to a 32-inch waist.
The TV star, who now weighs 11st 8bs, said he wanted to undergo a drastic transformation.
He said: "I don't see the point in doing a transformation unless you smash the life out of it. I wanted to look like Brad Pitt - somewhere between Fight Club and Troy."