Veteran rock 'n' roll band the Rolling Stones are opening their own shop on London's Carnaby Street next month.
Described as the band’s first flagship store, RS No.9 will be located on 9 Carnaby Streetand will open its doors on the famous London street on September 9.
The Stones were one of the first bands to exploit the merchandising market, and despite their advancing years, the band has continued to tour - but now fans will have no further to go than their home town of London.
RS No.9 will feature "exclusive collaborations, new fashion and merchandise", as well as stocking the band’s extensive music catalogue and latest releases. Items will also be available to purchase online.
On September 9th 2020 the Rolling Stones will be opening a world-first flagship store on London's Carnaby Street! RS No.9 (9 Carnaby St) will feature exclusive collaborations, new fashion & merchandise, alongside the band’s latest music releases!#RSNo9 #Carnaby pic.twitter.com/sGtPXBLAtF— The Rolling Stones (@RollingStones) August 20, 2020
Fans are being pointed towards the newly created RS No.9 Instagram account for more information about the shop going forward.
"Soho has always encapsulated rock'n’roll so Carnaby Street was the perfect spot for our own store," the Stones said in a statement. "We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy."