Instagram star Erika Fox tells Marty Morrissey what life is like in New York during the coronavirus pandemic.
With almost 160k thousand followers on Instagram, Kerry native Fox is one of Ireland's most popular social media influencers. Her brand, Retro Flame, is based in New York and offers daily content across a wide range of lifestyle topics, including beauty, interiors and living life stateside.
She’s a must-follow if you ever get the chance to visit New York as she regularly shares foodie hotspots and cool places to soak up Manhattan's colourful vibes.
Savvy with how she runs her business, Fox ensures that her posts, for the most part, are aimed at all audiences, whether you live in the Big Apple, Ireland or elsewhere.
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Like everyone else, Fox's regular routine has hit the pause button for now as we live through the Covid-19 restrictions that are in place in countries the world over. Speaking to Marty Morrissey on the first episode of his brand new show, Marty in the Shed for the RTÉ Player, Fox explained how she is experiencing a 'downward turn' business-wise but is trying to the see the positives.
She said: "It's a New York that I have never experienced. I have been here six years and all I've ever really known is busyness and go go go - everyone rushing and racing.
"Now I could go on a ten or fifteen-minute walk and not see anyone. It's very, very strange.
"The work side of it, as with so many industries, has definitely been affected, people aren't shopping as much understandably for clothes and occasions, so the business side has definitely taken a bit of a downward turn.
"But I will say the engagement is much higher, I'm still producing lots of videos, I'm getting content out every day. There are still some brands that are thankfully still working with us, so we are trying to keep as busy and as positive as possible."