It's been reported that fitness guru Joe Wicks is about to seal a book deal worth more than €1 million.
The 33-year-old has been helping to keep people active during the coronavirus pandemic through his YouTube fitness videos. As a result, he’s been courted by publishers keen to profit from his popularity.
A source told the Sunday Mirror: "Publishers know, with the huge success of being the [UK] nation’s PE teacher, he's now a household name and they are desperate to tap him up to release his own range of children's books in time for Christmas this year.
"He has become a very familiar face with thousands of kids and is to PE what Jamie Oliver was to school dinners. It's gold to publishers and offers are already at £1 million."
Wicks recently revealed he's raised more than £80,000 for the Uk’s National Health Service from the income raised through his YouTube PE lessons.
The fitness guru - who is also known as The Body Coach - is donating all the money he makes from his online PE With Joe workouts throughout the coronavirus pandemic to the NHS.
He said: "I saw the views and it's unprecedented. YouTube isn't a massive part of my business. It's free content, I love sharing it, but obviously with the views comes more ad revenue.
"I saw the number and I was blown away. I thought that money had to go somewhere special, and it felt right to be the NHS."
