Taylor Swift is donating money to help out a small Nashville record store as it struggles during the Coronavirus pandemic.
Rolling Stone magazine reports that the pop superstar is paying the salary and three months of health care for staff of Grimey's New and Preloved Music, a popular outlet in America's country music capital.
The shop has been forced to send staff home as trade falls off and in order to observe social distancing measures during the Coronavirus outbreak but earlier this week, Swift stepped in.
Speaking to Rolling Stone, Grimey’s co-owner said, "We were very surprised, and I would have to say amazed, that Taylor Swift reached out to us through her publicist to offer some relief during the COVID-19 pandemic.
"I didn’t even know we were on her radar, but she really stepped up to help after the recent tornadoes that struck Nashville and middle Tennessee, and now she’s trying to help a beloved small business in her city.
"Taylor generously offered some direct relief to my staff and to cover three months of our health care costs for our group-insurance plan," he continued. "It’s a huge deal to us, and now I have some peace of mind as we apply for [Small Business Association] loans to pay rent, vendors, and other expenses. This assistance from Ms. Swift helps give us a real shot at coming back on the other side of this."
Grimey’s buyer Will Orman added, "It’s incredibly heartening and totally surreal that Taylor Swift has offered to help us out in such a significant way.
"With so much uncertainty about what lies ahead, we’re deeply grateful to be able to look forward to returning to the store and continuing to share music and connect with our community, thanks to Taylor’s generous support."
Swift has also donated to Feeding America and the World Health Organisation and has encouraged her fans to follow the Centres for Disease Control’s guidelines and stay home.
"I’m seeing lots of get-togethers and hangs and parties still happening," she wrote on Instagram. "This is the time to cancel plans, actually truly isolate as much as you can, and don’t assume that because you don’t feel sick that you aren’t possibly passing something on to someone elderly or vulnerable to this. It’s a really scary time, but we need to make sacrifices right now."