Coronation Street's Andy Whyment, former EastEnders actress Jacqueline Jossa and Capital FM star Roman Kemp are all hoping to take the honours in tonight's I'm A Celebrity.... Get Me out of Here final in which viewers vote decide the winner.
Whyment, who plays Kirk in the ITV soap, has been the most consistent in terms of volume support on social media.
Analysts from Mediaworks have been carefully monitopring the sentiment of a hundred daily posts for each contestant on Twitter, then allocating each contestant a score out of 100 to correlate with their level of support, according to Express.
All three finalists have had peaks and troughs, sentiment-wise over the past fortnight, but Andy has had no exceptional dip in popularity over the past week.
His scores have stayed within the remit of 77 and 64 out of 100 with regards to positive feedback, whereas Jacqueline and Roman have encountered some lower point marks.
In the last seven days, Jossa has received her highest score of 82, but on Thursday her figures slipped to 57.
Meanwhile, Whyment 's Coronation Street actor pal Alan Halsall says he is the natural King of the Jungle because he "represents your everyday man," as reported by the Daily Mirror.
The actor, who plays Tyrone Dobbs, once shared a flat with Andy and they have maintained their long-time friendship
Bookmakers had also made Andy an odds-on favourite to win on Friday.
"I think Andy’s doing amazing, he is the exact same person that I see every day just a funny and genuine man," declared Halsall who is backing his mate all the way.
I'm A Celebrity.... Get Me out of Here airs at 9.00pm on Virgin Media One.