Looking for a bonkers twist on the light entertainment end of TV to blow your mind? Well, get ready for The Masked Singer.
The new ITV series, due to launch in 2020, will be hosted by comedian Joel Dommett.
Rita Ora, Davina McCall, Jonathan Ross and Ken Jeong will make up the panel for the UK version of a show that's already been a hit in the USA, which is itself adapted from South Korea's King of Mask Singer.
The show takes the form of a surreal and surprising guessing game that will see 12 famous faces compete to pull off the best performance, with their identity concealed behind a mask.
Although they won't be judged on their singing, the celebrities will still need to give a captivating performance to avoid being eliminated and their identities revealed.
The panel will have to try and guess the masked singers' identities before they are unmasked as they leave the competition.
The show has been a huge hit Stateside, where The Hangover star Jeong is on the panel, joined by Jenny McCarthy, Nicole Scherzinger and Robin Thicke.
Ora, previously a judge on The X Factor in the UK, said: "I'm so excited to be part of this incredible panel, bring it on!
"I'm a huge fan of The Masked Singer, it's such a fresh and original show. I can't wait for it to come to the UK and to get started - it's going to be so much fun."
McCall added: "I love this show! I'm so excited and I can't wait to join Rita, Jonathan and the inimitable Ken on the panel and see just what amazing costumes and performances our celebrities will be bringing to the show."