To celebrate Ed Sheeran's new album No.6 Collaborations Project, which is released today, July 12, a pop-up shop is opening in Dublin for the day.
The one-day only pop-up shop, titled the No.6 Collab Lab, is located at 13 Fade Street in Dublin's city centre and will be open to the public from midday to 7pm.
To celebrate the release of #EdSheeran No.6 Collaborations Project out Fri! The No.6 Collab Lab comes to Dublin for one day only!— Warner Music Ireland (@Warnermusicirl) July 10, 2019
Get access to exclusive merch, experience the new album in a brand new way through an immersive installation!
For more info https://t.co/kNA4xSAoV2 pic.twitter.com/ltWcHztDdI
The No.6 Collab Lab will feature an immersive installation created by creative production studio Algorithm which blends Sheeran's unique visual style with the lyric videos from each of the songs.
Fans will have their own individual experience, with their movements controlling different layers of real-time animation to reveal the videos, lyrics and symbols from the new collaborative album.
Entry is free and on a first come, first served basis.
There'll also be limited edition merchandise on sale, while fans will also have a chance to win one of five signed albums which are up for grabs.