ITV has said it takes the "emotional well-being of the islanders extremely seriously" and is offering them off-camera support after Love Island was criticised by viewers and a domestic violence charity over the "controlling behaviour" of one of the contestants.
Lucie Donlan was left in tears after her partner Joe Garratt told her stay about from other male contestants on the reality show, prompting concern from viewers on social media, complaints to the UK broadcasting regulator Ofcom and a statement from the domestic violence charity Women's Aid.
Adina Claire, Co-Chief Executive of Women's Aid, addressed the matter by saying: "Controlling behaviour is never acceptable, and with Love Island viewers complaining to Ofcom in record numbers about Joe’s possessive behaviour towards Lucie, more people are becoming aware of this and want to challenge it.
"Abusive relationships often start off with subtle signs of control, so it’s important that it is recognised at an early stage. Love Island viewers are now very vocal in calling out unhealthy behaviour between couples on the show, and this is a positive development.".
In the aftermath of the widespread concerns about Lucie, ITV has released a statement reminding viewers of the support for all contestants in the villa, especially those who appear to be upset.
A spokesperson said: "We take the emotional well-being of all the islanders extremely seriously.
"We have dedicated welfare producers and psychological support on hand at all times who monitor and regularly speak to all of the islanders in private and off camera, especially if someone appears to be upset. All the Islanders are therefore fully supported by the professionals on site and by their friends in the villa.
"This means islanders are always able to reach out and talk to someone if they feel the need. We will of course continue to monitor all of our islanders in line with our robust protocols. Love Island holds a mirror up to relationships and all the different dynamics that go with them."
More than 300 complaints have been made to Ofcom in recent days relating to how Lucie has been treated by other islanders in the show. Ofcom also received an additional 486 complaints about her co-star Maura Higgins' advances towards Tommy Fury.
Love Island continues on Virgin Media Two and ITV2.