Well this is hard to beat.

A simple picture of an egg on a plain white background has beat Kylie Jenner's record to become the most liked post on Instagram.

Since being published on January 4, the photo has garnered over 28 million likes and counting, beating Jenner's record by a long shot.

The reality TV star previously held the honour of most liked photo with a picture announcing her daughter's name, Stormi Webster, back in February 2018.

The photo which showed her daughter's tiny hand holding her thumb picked up over 18 million likes.

The egg image is the only post on the account world_record_egg, which appears to have been set up solely with the purpose of breaking the record.

The caption with the image says: "Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this."

The account has already amassed an impressive  3.1 million followers.

Kylie responded to the news of her world record being beaten with a lighthearted video of her cracking an egg on the ground, writing in the caption: "Take that little egg."