It has been reported that Deal or No Deal host Noel Edmonds will be the surprise eleventh contestant on this year's I'm a Celebrity... Get Me Out of Here! when the show returns this weekend.
British tabloid The Sun claims the 69-year-old television legend has secured one of the biggest fees in the show's history - reportedly over £500,000 - to take part in the reality TV series.
"Producers are talking about Noel as one of their best signings ever," a source told The Sun.
"Bosses think he'll have loads of stories to tell and will be a great talker around the campfire.
"They've been desperately trying to keep him under wraps as he's the cherry on the top of the series for them."
The Sun had earlier reported that football manager Harry Redknapp was the highest paid contestant in the show's history with a reported £500,000 deal.
Redknapp has said his family thinks he is "mad" for signing up to take part in the ITV reality show, with the football manager revealing he has never actually watched the programme.
The 71-year-old joins EastEnders star Rita Simons, Coronation Street's Sair Khan and actor and singer John Barrowman in this year's line-up.
DIY SOS host Nick Knowles, James McVey of the band The Vamps, singer Fleur East, The Chase's Anne Hegerty, Inbetweeners actress Emily Atack and Hollyoaks' Malique Thompson-Dwyer complete the camp.
"My wife thinks I am mad," Redknapp told The Press Association. "She has seen the show and she has told me I should watch it before I do it."
"My son, Jamie, thinks I am definitely not the full shilling," he continued.
But Redknapp added that his grandchildren are "really excited" about him taking part, and he is looking forward to being able to "exaggerate" his time in the jungle after the show ends.
With "bad eating habits", Redknapp said that going without food will not be a problem for him and that the show will not be tougher than life on the touchline.
"There's nothing tougher than being a manager of a football team when things aren't going well," he explained.
"When the results are bad, believe you me, being a manager is a very tough, lonely occupation.
"You feel responsible, however many people support your team every week. The buck stops with you. You haven't got many friends when it's not going well as a football manager.
"So no, I don't think doing this will be tougher."
The series, hosted by Declan Donnelly and Holly Willoughby, returns to Virgin Media One and ITV this Sunday, November 18, at 9:00pm.