It's been confirmed that the new season of Big Brother will be the last to air on Channel 5 in the UK. Celebrity Big Brother will also be discontinued after another run packed with controversy.
The original reality TV show first aired on Channel 4 from 2000 to 2010, and was relaunched by Channel 5 the following year.
Ahead of the live launch of the new run this Friday evening, Channel 5 announced it will be the final series.
The channel tweeted the announcement saying: "It's time for this game to end."
The show suffered falling ratings compared with reality TV competition, such as the increasingly popular Love Island on ITV2, which - like Big Brother - is broadcast in Ireland on Virgin Media.
Channel 5 said in a statement: "The forthcoming series of Big Brother will be the last - of either celebrity or civilian versions - on Channel 5. We'd like to thank Endemol and all of the production team who have worked tirelessly to make the show a success.
"We'd also like to thank our brilliant presenters - Emma (Willis) on Big Brother and Rylan (Clark-Neal) from Bit On The Side - for their consummate professionalism, Marcus (Bentley), the voice of Big Brother and all of the housemates who have created so many memorable moments.
"Most importantly, we'd like to thank fans of the show for their support over the last seven years. We look forward to giving the final series a brilliant send-off."