Jamie Oliver has revealed that men "hated" him and were abusive in the early years of his career, because he made women realise that their male partners should cook for them too.

The TV chef and restaurateur, who became a household name with The Naked Chef TV series which commenced in 1999, said "women around Britain made me succeed".

"I didn’t realise it was political at the time, but 20 years ago women, en masse, were going to work, "  Oliver declares, as reported by PA Entertainment.

"Women and men, husbands, boyfriends were coming home from work, they’d sit down at six o’clock and go ‘Ahh, f****** tired’, and men across Britain would look at their wives and go ‘What’s for dinner?’

"And they weren’t having it. And rightfully so. They had both done a 12-hour day, their feet both hurt, they’re both contributing to the rent – so I didn’t know it because I was too young and stupid, and I was just enjoying life way too much – but women around Britain made me succeed."

The women would draw their husband and partners' attention to the young chef on TV, as Oliver envisages it. 

‘See that boy? He’s 23 years old. If he could cook for his missus, and all his friends, look what he’s cooking, it’s simple, look he’s getting his hand in there’, and they went ‘Go on’.

He believes that men hated him `for two years' and reveals that he got chased and punched a few times.

Jamie Cooks Italy begins on Channel 4 on Monday August 13.

We need your consent to load this YouTube contentWe use YouTube to manage extra content that can set cookies on your device and collect data about your activity. Please review their details and accept them to load the content.Manage Preferences