Eamonn Holmes has turned down offers of around a million Euro to take part in Celebrity Big Brother.
According to the Daily Star Sunday, the breakfast TV host and presenter has been offered £800,000 to star on the Channel 5 reality show.
But 58-year-old Eamonn has reportedly said no to the surely tempting sum of money, telling producers: "I don’t need the cash."
According to a source, he's has been high on the long-running show's list of stars they'd like to enter one of the most famous houses on British TV, but he refuses to play ball.
"Eamon has turned down a number of offers over the years. This one is the biggest so far at £800,000. But no amount of money could tempt him," the source told the newspaper.
"He’s said it isn’t about the money because he doesn’t need to earn more cash than he already does through his TV projects."