Bob Geldof and Karren Brady are to be honoured at the 40th Irish Post Awards in London.

Geldof, who recently handed back his Freedom of Dublin scroll,  will be honoured with a Lifetime Achievement Award while Brady is to receive this year’s Outstanding Contribution to Business in Britain Award.

The business-woman was born in Edmonton, North London and is the daughter of self-made Irish millionaire Terry Brady. One of Britain’s most high-profile business women, she began her career in advertising sales straight after leaving school.

Karren Brady 

Starting at Saatchi & Saatchi, she swiftly moved onto LBC as a sales executive before joining David Sullivan’s Sport Newspapers Ltd, becoming a Director within a year. In 1993, aged just 23, she was appointed MD of Birmingham City FC.

Kodaline and Beoga will perform at the Awards evening. Previous award-winners include Terry Wogan, Daniel Day Lewis, Michael Flatley and Doctor Mo Mowlam. 

Kodaline will perform at the 40th Irish Post Awards 

The presenters for the night are TG4’s Aoife Ní Thuairisg & Eamonn Holmes, while Caitlín Nic Aoidh will be on the red carpet at The Grovesnor House Hotel in London’s Park Lane where the awards take place.

The owner and publisher of the Irish Post, Elgin Loane, called the event an opportunity to connect with the diaspora and showcase the Irish abroad.

TG4 Director General Alan Esslemont said the Irish diaspora in Britain and worldwide is a growing audience for the station.

This year will mark the 40th anniversary of the awards, which will be hosted by broadcaster Eamon Holmes. Tune in at 9.30pm on TG4. Follow the updates on twitter @TG4TV#IrishPostAwards