Diddy has announced he has changed his name again - and now wants to be known by the moniker of Love.
The 48-year-old rapper, whose real name is Sean Combs, has gone through several name changes since he came to prominence in the 1990s.
Yesterday (November 4), which was his birthday, he posted a video on his Twitter page where he announced the news of his latest name.
"I have some very, very serious news," he wrote. "I know it’s risky because it could come off as corny to some people. I decided to change my name again.
"I’m just not who I am before. I’m something different. So my new name is Love, aka Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers, but Love or Brother Love, okay?"