Who's that pretty young lady talking up the virtues of Avonmore Milk? Why it's none other than Miriam O'Callaghan who featured in a TV commercial for the brand back in the 1980s.
It's just one of a series of retro ads from the the 60s, 70s and 80s that have been restored and made available to view online by the Irish Film Institute.
Prepare to be singing jingles all day as ads from from Cadburys Milk Tray to Calor Gas and promotional films for state organisations such as Dublin Corporation, the ESB and CIÉ, are now free to view again for the first time in decades.
The IFI Adverts Project is a rich treasure trove of national memory and cultural artefacts and while the ads may only be seconds long but they provide a unique window into Irish society and consumer habits over the course of three decades.
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The collection, which contained almost 8,000 rolls of film, had been held in a number of damp warehouses for decades.
Many of the films had suffered physical deterioration and contracted a mould infestation before it was transferred to the IFI Irish Film Archive in the mid-1990s.
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The IFI Irish Film Archive team salvaged the material through a painstaking 18-month process.
With over 200 ads restored - there's everything from nuns advertising flour, Terry Wogan flogging Bovril and holidays to Majorca for £52 - you can while away the hours reminiscing at ifiplayer.ie
The IFI Adverts Project is live! Watch hundreds of ads for free on the IFI Player #IFIAdvertshttps://t.co/WZRmb0KODD pic.twitter.com/T1eHpLeF1f
— Irish Film Institute (@IFI_Dub) April 26, 2017
Speaking about the collection Ross Keane IFI Director said: "We are delighted to be adding this critically important material to the IFI Irish Film Archive’s online collection.
"This project has been a huge undertaking for the organisation, and we are particularly pleased to be able to share the results with the public through our our new IFI Player, which provides access to many parts of our vast collection to audiences right around the world, free of charge."
