It's now a TV Christmas tradition right up up there with the arrival of Coca Cola's festive trucks or Aled Jones' reminding us to post those letters early. Yes, the John Lewis ad for 2016 has arrived.
This year the British retailer has gone for a more upbeat tone than before featuring a sprightly family dog on a trampoline. What's not to love?
In a departure from the emotion-laden tearjerkers of recent years, the ad begins with a dad carrying out last-minute assembly of his daughter's present on Christmas Eve as she bounces excitedly on the sofa - though more than a few people have noted that Dad doesn't get any help from Santa.
The two-minute ad's computer-generated stars - a couple of foxes, a badger, a squirrel and even a hedgehog - later conduct a midnight test of the trampoline in front of a furious and frustrated Buster the boxer, who is stuck inside the house.
However, he finally gets his turn on Christmas morning and proceeds to have the time of his life.
Last year's ad featuring a lonely old man on the moon was thought by some to be just a tad too bleak, so this year the retailer clearly tried to inject a more upbeat tone into their Christmas offering which reportedly cost over €1m to produce.
Craig Inglis, customer director at John Lewis, said: "2016 has certainly been quite a year, so we hope our advert will make people smile".
The ad features a cover of Randy Crawford's 1980 hit One Day I'll Fly Away by London electronic group Vaults, and like previous covers featured in the ads it is bound to do well in the charts in the run up to Christmas.
