The latest Kanye West video for the song Wolves is drenched in dark glitz and glamour and features Kim Kardashain and Cindy Crawford.
Making an appearing in the video also are singer songwriters Sia and Vic Mensa, models Alessandra Ambrosio and Joan Smalls as well as Kanye’s sister–in-law Kylie Jenner.
The video was created in association with fashion power house, Balmain. Talking to Vogue, Balmain creative director Oliver Rousteing recalled how he pitched the idea. "I called Kanye and I said, 'I would love to create a campaign around your music, your lyrics, and your aesthetic'.
Seven minutes long, West's Wolves vid plays with a catwalk theme, and features close-up shots of multiple anonymous hands on Kim’s face and body, as tears trickle down her cheeks.
Kanye with wife Kim Kardashian
"Kanye has a really strong and incredible vision. I will say it is a vision of art. It’s about fashion; it's about music; it's about video. He's an incredible designer as well, he's an incredible art director, he's an incredible singer, and I think it's all of those things that I love about him. What I also love is that he actually says what he thinks and I love his strength because he is someone who is really honest." Rousteing
Since it's release the video has received mixed reaction from audiences:
@Travon a Balmain ad wow this is the absolute pinnacle of the music industry, greatest to ever do it
— Ethan (@EthanCRJ) July 30, 2016
For someone who's supposed to be creative and cutting edge...Kanye West makes some seriously bad music videos #Wolves
— Melanie Usher (@mjgal) July 30, 2016
His Walt disney of our generation @travon @thollarmlambo
— #BestHouseMix (@StarnaEveBoyz) July 30, 2016
i'm very confident when i say Kanye's rap verse in Wolves is bad and not good
— Tyler Scruggs (@TylerScruggs) March 17, 2016
