It's not just publicity waffle but Keith Duffy has said his Boyzlife collaboration with former Westlife star Brian McFadden is about to go worldwide.
The pair were handing-out waffles (yes really!) this morning to commuters at Dublin's Heuston station. And no they weren't bribing members of the public to buy tickets.
They've teamed up with a hotel chain for the tour - hence the breakfast treat - and say, so far, the collaboration is going down well with fans.
"Boyzlife is going fine, we've sold out right across the UK, we're nearly sold out in Ireland now at this stage – there's still some tickets available in Ireland though..." Duffy said.
"We're going into the UAE now, we're doing Dubai and Abu Dhabi, we're also doing Asia Pacific, we're doing South Africa... It's looking like it's going worldwide now so we're very, very excited about it."
While their collaboration with a hotel chain raised a few eyebrows initially, McFadden says that it's becoming an established way of doing things.
"I actually spoke to Nicky Byrne about it the other day, and I said it's kind of a new way of doing things and we talked to Robbie Williams about it when we met at ITV and you could see it in his face, he was like 'this is what I should be doing'," he said.
Duffy joked, "He's going to rob the idea, he wanted to actually be the third member of Boyzlife but we just wouldn't have him."
