Motörhead's late frontman Ian “Lemmy” Kilmister is starring in an ad promoting milk filmed less than a month before he died.
The rock star, who died last month, features in the milk commercial for Finnish dairy company Valio.
In the 40-second tribute the legendary hell-raiser is seen leaving a petrol station at night with the aid of his trademark cane. He then turns and says to the camera "I don't drink milk, and never will" before adding "you asshole" and raising a wry smile.
The clip, which has been given the go-ahead by Lemmy's management, is a remake of a famous 20-year-old advert.
At the end, text on screen reads "Ian 'Lemmy' Kilmister 1945-2015", then "We raise our glasses to you" as milk is poured into a glass.
It continues, "This is offered in celebration of the life of a lovely, exceptional man - a man who celebrated life so vibrantly himself."
The Finnish marketing agency hasan & partners were in the middle of post-production when the news of Lemmy's, death broke.
"We discussed not airing the ad but had footage that was not part of the original script, which crystallised Lemmy's spirit, so we agreed to change it and make a tribute", said Jussi Lindholm from the agency.
"This was our magical encounter with a great man and we're honoured to share it with the world."
Lemmy, who is best know for Mötorhead's most famous Ace of Spades, died at home in Los Angeles just four days after his 70th birthday after being diagnosed with “extremely aggressive cancer”.
A memorial service for the Lemmy will be broadcast on YouTube from Los Angeles tomorrow. The band told fans "Whatever your venue, and however you can, let's be sure to gather globally on Saturday, January 9 and celebrate the life of our dear friend and irreplaceable icon."
