Dragon's Den star Duncan Bannatyne lashed out at Lady Colin Campbell calling her a "nasty woman" during a row over soup on I'm A Celebrity ... Get Me Out Of Here!
The author, dubbed Lady C, had purchased a can of soup using "dingo dimes" from the vending machine.
However, she clashed with the Dragons' Den star over whether to share it with the hungry campmates in Snake Rock.
The row kicked off when the Croc Creek team returned to camp following their successful live Bushtucker Trial win on Friday. Their reward was a luxurious feast, which did not include the members of Snake Rock.
"Shall we all agree that we offer them a quarter of the tomato soup?" asked Lady C.
"No, they can have the whole bloody tin," Bannatyne said. "They've been starving for three days and we've got the banquet."
Spandau Ballet's Tony Hadley tried to make peace, but Lady C turned on him.
She then called Bannatyne a "mouse" and a "little p****".
He accused her of a "lack of breeding" and added: "What a nasty woman you are."
The argument continued and the Scottish businessman branded her "the most selfish person" he had ever met.
